& OTHER STORIES

The brief was about visualizing a scent from & Other stories. We chose to work with the scent Sardonyx Fire which is described as confident and passionate. We wanted to challenge the prevailing perfume norms, which have a strong focus on the perfume being a kind of alternative persona for the consumer to wear. The concept "Highlight yourself" is based on the fact that & Other stories has a scent for each person's unique personality where the scent enhances rather than changes. Team: Alice Hedin, Joakim Månbris, Georg Sandman & Tove Zetterqvist