We created a visual identity for the ski resort Funäsdalen. The identity is build around the concept "No additives". The strengths of Funäsdalen is the calm and humble environment that stands in contrast to many of the larger ski resorts in Sweden. The identity strives towards a feeling of closeness to nature. The layout creates an airy impression as we have worked a lot with spacious margins and simplified typography. The logo is written in lower case and ends with a full stop to show Funäsdalen's self-confidence. Team: Emilia Bjurström, Grethe Falck Fridholm & Joakim Månbris